One of our wonderful clients recently requested that we create some graphics for their website and for upcoming talks and wanted to try a new color that was not in their current branding scheme. And that’s ok, providing it’s the … Read More
While business owners, marketing managers or entrepreneurs are usually pretty good about updating page content or writing new blog posts for their website, they often neglect the technical stuff. It’s essential to update public-facing web copy, images and pages, when … Read More
You wouldn’t try to build a house without a blueprint, would you? In marketing, creative direction is the critical process of setting creative goals and creating foundational guides that will be followed throughout the implementation of your brand. It’s the … Read More
You may have received an email from Google recently that “Google Analytics 4 is replacing Universal Analytics”, followed by you wondering, “What does this mean and what do I need to do?” Here’s the download. As you know, Google Analytics … Read More
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
You may have noticed recently that your Facebook header cover is cut off on the sides when your page is viewed on a mobile device and be saying to yourself, “but I created it in the recommended 828 x 315 … Read More
