When you think of email marketing, you usually think of promotional messages, right? Yes, but the way you “market” yourself with your coworkers, clients and the leaders you report to is also a part of your brand – personal marketing! … Read More
There is so much talk about how to write email messages to mass lists, but I want to take a moment to help you optimize emails you send internally to clients and coworkers. When you write emails that are too … Read More
There’s nothing more embarrassing than sending off an important email only to notice, seconds after sending, that it contains an egregious mistake. The same can be said for social media and blog posts, press releases, you name it. While auto-correcting … Read More
Do you have a friend, colleague or client who never responds to your emails? In this web world, I believe that everyone knows someone like that. (Insert eye roll here.) When this happens to me, I begin to wonder: Did … Read More
I have been in the wild web world longer than many of you who are reading this. I’m a Gen X, not a Millennial. Most likely, the biggest differentiating factor between me and a Millennial who is doing the same … Read More
A friend of mine recently moved her business to a new state. I asked her how things were going (knowing that she wants to drum up more work in her new location). The conversation went something like this: Me: “Have you reached out … Read More
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