• Home
  • About
  • Team
  • Solutions
  • Resources
  • Speaking
  • In The News
  • Blog
  • Contact

Web Marketing Therapy

Web Marketing Therapy

  • Home
  • About
  • Team
  • Solutions
  • Resources
  • Speaking
  • In The News
  • Blog
  • Contact

Google Shortens Meta Description Snippets

By Katherine L. GarciaSearch Engine Marketing Help
Google Shortens Meta Description SnippetsKatherine L. Garcia2020-04-27T17:47:47-05:00
Google Shortens Meta Description Snippets

At the end of 2017, Google expanded their metadata descriptions to 200+ characters (source). As of May 2018 Google reverted back to their old rules. As of now, titles are on average 50 characters and descriptions on desktop are about 160 characters, according to RankRanger. Screenshot:

However, the new average meta description length on mobile devices is about 130 characters. So when optimizing your descriptions, you’ll want to make sure to say the most important info in the first 130 characters of your metadata.

Danny Sullivan from Google said their titles and meta data are shorter but they refused to provide a specific number.

When writing meta data, you can use a free tool by Smart Search Marketing called Google Serp Preview Tool. This will provide you with a preview of your title tag and meta description.

Post navigation

← 27 Tips To Be a Better Public Speaker
Social Media Image Creation Tip – Leave Border Space →

Connect with Us


Subscribe to Our Blog!

* indicates required

About

WMT IconWeb Marketing Therapy® specializes in strategic advisory, training and marketing management. We are a marketing company driven by the desire to help our clients maximize relationships, bridging the art and science of marketing with our success-backed therapeutic approach.

Watch Videos

Services Video
Watch our video to learn more about our work and approach.

Markeding
markeding® - Marketing with an Educational Focus.

Google Partner

Constant Contact Partner 2024

MailChimp Certified

Best Legal Marketing Expertise Badge 2025


Search Topics

Categories

Archives

Web Marketing Therapy Footer Logo

Web Marketing Therapy®


1-888-702-8993 ♡

Connect

Who We Are

Web Marketing Therapy® specializes in strategic advisory, training and marketing management. We are a marketing company driven by the desire to help our clients maximize relationships, bridging the art and science of marketing with our success-backed therapeutic approach.

LEARN MORE

© 2026 Web Marketing Therapy All Rights Reserved. Privacy Policy