When envisioning marketing success, we tend to think about the act of moving forward, taking action, investing in new solutions, or making a new plan(s). What we have found is that some of the biggest success stories start simply in … Read More
“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
Marketing is a powerful way to attract potential customers to your business. Educating people about your company’s value and values builds your credibility, scalability, sellability, and visibility. When it comes to marketing, the only constant is change. You need to … Read More
Lorrie Thomas, The Marketing Therapist and Founder of Web Marketing Therapy always says, “If marketing feels difficult, overwhelming or stressful, then you are doing something wrong.” Creating content should never feel daunting. If it is, there is a high likelihood … Read More
You can be the best product or service provider, but if nobody knows about you or your business, what’s the point? Search engine marketing is one of the many pieces of your digital marketing puzzle that you can optimize to … Read More
Have you ever been driving, out on a walk or working away and come up with a great idea for a blog post, but when you get in front of your computer to write a post, it takes a long … Read More
