Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More
To TikTok or not to TikTok, that is the question….. And for many of you reading this, you might be thinking… ANOTHER social media platform? First things first, deep breath. This post is not about why you should incorporate TikTok … Read More
While the web never sleeps, most companies are not (and cannot be!) online 24/7. Many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like … Read More
Have you ever been driving, out on a walk or working away and come up with a great idea for a blog post, but when you get in front of your computer to write a post, it takes a long … Read More
I’m a huge advocate for a well-optimized website, but y’all….the most perfect website alone is not going to help you make meaningful connections. It’s unhealthy for marketers to obsess over their websites and not engage with their audience through other … Read More
No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … Read More
