When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … Read More
As entrepreneurs and small-business owners, you have to pick and choose what you pay to have done by other professionals—bookkeeping, IT, design, web marketing, social media marketing, etc. Do what you do best, pay others to do the rest, right? … Read More
No matter where you are at in business, your website will always be a foundation to all marketing. First impressions are important – people always tend to remember their first interactions with someone, in real life and online. For most … Read More
I sometimes feel like I am punching people with tough love when I break the news that digital marketing is not going to make them successful. Digital marketing is absolutely part of the equation, but the tools need to be … Read More
One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … Read More
A friend of mine recently moved her business to a new state. I asked her how things were going (knowing that she wants to drum up more work in her new location). The conversation went something like this: Me: “Have you reached out … Read More
