In the ever-evolving world of digital marketing, the quest to connect meaningfully with audiences is paramount. Amid the noise and clutter, how can brands stand out and truly resonate with their customers? Enter positive psychology—a field of study that focuses … Read More
In today’s fast-paced digital world, the importance of visual content in modern marketing cannot be overstated. Consumers are bombarded with information daily, and brands need to stand out in an increasingly competitive landscape. Photography plays a pivotal role in brand … Read More
Lorrie Thomas, CEO of Web Marketing Therapy, was interviewed by local Atlanta publication Voyage ATL. In the interview, Lorrie shared her unique journey, valuable lessons learned as a CEO, and her passion for empowering businesses through healthy, sustainable marketing solutions. … Read More
When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … Read More
The only constant in this wild and wonderful web world is change. Digital marketing trends are ever-evolving, which is really exciting, but it can also be a bit derailing for those who are a little too novelty-seeking. As the word … Read More
When envisioning marketing success, we tend to think about the act of moving forward, taking action, investing in new solutions, or making a new plan(s). What we have found is that some of the biggest success stories start simply in … Read More
“It is the light in the lantern which shows you the path, not the lantern.” In the marketing world, light can be used as a powerful metaphor. Ads, social media, websites, videos, and email are examples that represent the lantern … Read More
Lorrie Thomas, The Marketing Therapist was interviewed by Shoutout Atlanta. The interview kicks off with them asking her to share her favorite mantra or saying: “Success comes in CANS, failure comes in CAN’Ts. It’s the ultimate solution-oriented and positive guiding … Read More
One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … Read More
In business, as in life, we are often presented with moments of opposition or conflict when speaking up can create opportunities for improvement, growth, and new solutions. Having a foundation of trust, compassion, and confidence is essential in any working … Read More
