You may have received an email from Google recently that “Google Analytics 4 is replacing Universal Analytics”, followed by you wondering, “What does this mean and what do I need to do?” Here’s the download. As you know, Google Analytics … Read More
You may have noticed the trend of companies simplifying their brands and launching minimalist logo updates. As shared in Ben Schott’s Bloomberg Quicktake video on the trending direction of brand identity, Mastercard, Pringles, Uber, Burger King, and Mailchimp are some … Read More
Partnering with a social media influencer for a collaboration post, aka an “influencer marketing collaboration” can be a creative, credibility-packed way to build buzz, gain followers, and attract new customers for your business. Companies use influencers for just that; their … Read More
When I started out as an entrepreneur, the phrase, “Do you want fast, cheap or good? Pick two.” was something I kept hearing over and over again. It never landed right with me. I know, I know. You can’t always … Read More
Part of our role in developing marketing strategies for our incredible clients is empowering them with the options that are available to them, helping them to prioritize and being there so they can shift and adapt as their companies grow, … Read More
To TikTok or not to TikTok, that is the question….. And for many of you reading this, you might be thinking… ANOTHER social media platform? First things first, deep breath. This post is not about why you should incorporate TikTok … Read More
Making Valentine’s giveaways is one of my daughter’s favorite elementary school activities. Unlike me, she is very crafty. But like me, she loves a good pun. In years past, I have helped her get the goods to make “You’re The … Read More
While the web never sleeps, most companies are not (and cannot be!) online 24/7. Many business owners check their email and voicemail accounts religiously (ahem, we know who you are!), some may forget – or check less often – other messaging services like … Read More
Our Web Marketing Therapy team is a 100% work-from-home team that is spread out across three time zones and, in fact, some of us have never met in person! While we love the work-from-anywhere lifestyle, we understand the importance of … Read More
“It’s far more impressive when others discover your good qualities without your help.” -Judith Martin Impressive Marketing Web Marketing Therapy gets hired to conduct substantial marketing audits for clients large, medium, and small. We were hired by a big-brand (household … Read More
